You usually come across different Ads on the internet posted by various advertisers. When a user clicks any of those Ads, then the advertisers pay the user every time he clicks on the Ad. That is the pay per click advertising. This is basically a business to attract users online through different appealing Ads. These ads usually pop up when you search for various things online by using any search engine more likely Google. There are several types of pay per click advertising ads. One that is more commonly used is the paid search ad. You see them more often when you execute business or trading searches like you are interested in purchasing something online.
These searches include any local search when you are looking for a mechanic or a doctor. This can be also to shop something online like any gift for your family member or friend. Even you also see those ads appearing on your mobile screen when you use any app to order a food item like pizza, burger. All of these search engines prompt pay per click ad.